Elisa Kosonen is a creative content strategist and results-driven communications professional with 13 years of proven success in brand development, public relations strategy, and editorial direction. She specializes in storytelling and optimizing communication for the customer journey.
Elisa began her career in print media, working as an editor at publications such as Flare and FASHION, Canada's largest fashion magazines, for six years. She found a passion for managing writers and delivering exceptional content through a deep understanding of the reader. Taking every opportunity to expand her knowledge of the industry and skill as an editor, she worked in London, New York and Toronto before moving home to Vancouver in late 2009.
Recognizing the opportunity to bring her editorial expertise to brands looking to connect with their customers and develop thought leadership, Elisa shifted her focus to communications strategy and digital media across various channels and platforms for local companies. She worked with emerging fashion and beauty brands such as Indochino and Éminence, as well as Aritzia and other established names, before joining the co-founders of a next generation retail startup to launch a marketplace for indie boutiques and designers. She is currently the VP of Communications at Garmentory.