Portfolio of Brand Partnerships + PR

(2011-2014) Press Coverage For Eminence Organic Skin Care

Oversaw and executed public relations strategy for Vancouver-based and Hungary-made luxury spa skin care brand, Eminence Organic Skin Care. Features secured in such publications as Vogue, Well + Good, Vanity Fair, Allure, and more.

(2015) Garmentory x Osei-Duro x Lululemon Lab

Led PR, communications and content strategy for a special collaboration between Vancouver’s Lululemon Lab and Ghana-based Osei-Duro, available exclusively on Garmentory. The collection sold out within 24 hours and was featured on Racked and more.

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(2021 - 2022) B Yoga x The Class

Developed and oversaw relationship for Canadian yoga and fitness brand B Yoga with influential wellness brand The Class. Projects included sponsored events, cobranded yoga mats, and a special product collaboration for holiday gift sets.

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(2022) B Yoga x The Villij

Developed and oversaw sponsorship of The Villij—a Canadian wellness club designed to help women of colour nurture their mental, emotional and physical well-being—for events and collaborative content.