Fashion editor turned brand builder based in Vancouver, BC.
My Experience
My career began in magazines as a fashion writer and editor at publications including NUVO, Flare, and FASHION. I then parlayed my experience in media to communications strategy and brand marketing for companies across fashion, wellness, and lifestyle. Through roles at Indochino, Eminence Organic Skin Care, Garmentory, Aritzia, and more, my career has spanned public relations, content strategy, digital marketing, and e-commerce.
View my full CV here.
My Expertise
My storytelling approach to marketing is influenced by my roots in journalism—once an editor, always an editor. I strive to keep messaging customer-centered with real world context to craft purpose-led strategies that perform. Fashion fine-tuned my understanding of the emotional connection between brand and customer, while my work in wellness has honed a values-driven perspective dedicated to making a positive contribution to the world.
Check out my services to learn more about how I could support you and your business.
My Happy Place
In my free time, you're likely to find me in the kitchen trying a new recipe, out in Vancouver supporting guitar bands, or travelling to desert destinations like Palm Springs and the Okanagan Valley.
Health and wellness have long been passions of mine, and I am currently studying to become a Registered Holistic Nutritionist at the Canadian School of Natural Nutrition. I’m excited about working one-on-one with clients and bringing this knowledge into my marketing work. If you’re interested in following along with my journey, please sign up for my newsletter.
Featured Work
Content strategy for Aritzia social media
Creator content partnerships for B Yoga
Campaign copywriting for Garmentory