Portfolio of Content — Elisa Kosonen

(2014 - 2018) Garmentory Content Strategy

Led integrated content strategy across B2C and D2C communications for the eCommerce marketplace founded to support emerging designers and independent boutiques. Highlights of work include email marketing, social, gift guides, and blogs.

screencapture-cm-garmentory-t-ViewEmail-i-67F2CFF17385E407-E2605974A1FF1A159A8E73400EDACAB4-2022-09-27-13_20_25-edit copy.png

screencapture-cm-garmentory-t-ViewEmail-i-68CB702EB7AF7A91-E2605974A1FF1A159A8E73400EDACAB4-2022-09-27-13_19_58-edit.png

screencapture-cm-garmentory-t-ViewEmail-i-107FBE3A1D9DDAE2-E2605974A1FF1A159A8E73400EDACAB4-2022-09-27-13_19_32-edit.png

screencapture-cm-garmentory-t-ViewEmail-i-741CE654E2A27487-E2605974A1FF1A159A8E73400EDACAB4-2022-09-27-13_10_31-edit (1) copy.png

screencapture-cm-garmentory-t-ViewEmail-i-741CE654E2A27487-E2605974A1FF1A159A8E73400EDACAB4-2022-09-27-13_10_31-edit (1).png

screencapture-cm-garmentory-t-ViewEmail-i-856ACD06F15FEB41-E2605974A1FF1A159A8E73400EDACAB4-2022-09-27-13_09_07-edit copy.png

screencapture-cm-garmentory-t-ViewEmail-i-856ACD06F15FEB41-E2605974A1FF1A159A8E73400EDACAB4-2022-09-27-13_09_07-edit.png

screencapture-cm-garmentory-t-ViewEmail-i-946CC52490A2DD80-E2605974A1FF1A159A8E73400EDACAB4-2022-09-27-13_11_28-edit.png

screencapture-garmentory-cmail1-t-ViewEmail-i-451C628B9BDCC858-E2605974A1FF1A159A8E73400EDACAB4-2022-09-27-13_03_51-edit (1).png

screencapture-garmentory-cmail2-t-ViewEmail-i-6C3E53D03560460B-E2605974A1FF1A159A8E73400EDACAB4-2022-09-27-13_02_55-edit copy.png

screencapture-garmentory-cmail19-t-ViewEmail-i-483A779056CB70C3-E2605974A1FF1A159A8E73400EDACAB4-2022-09-27-13_06_38-edit.png

(2014 - 2018) Editorial Direction for Garmentory Magazine

Led content development of online magazine for the eCommerce marketplace. Highlights of work include collaborations with influential fashion content creators and photographers, regional storytelling, designer interviews, and arts and culture features.

Screen Shot 2022-10-01 at 2.59.27 PM.png

Screen Shot 2022-10-01 at 2.59.01 PM.png

Screen Shot 2022-10-01 at 2.58.45 PM.png

Screen Shot 2022-10-01 at 2.59.14 PM.png

Screen Shot 2022-10-01 at 2.58.19 PM.png

Screen Shot 2022-10-01 at 2.58.05 PM.png

Screen Shot 2022-10-01 at 2.57.51 PM.png

Screen Shot 2022-10-01 at 2.57.09 PM.png

Screen Shot 2022-10-01 at 2.56.52 PM.png

Screen Shot 2022-10-01 at 2.56.38 PM.png

Screen Shot 2022-10-01 at 2.56.23 PM.png

Screen Shot 2022-10-01 at 2.56.11 PM.png

Screen Shot 2022-10-01 at 2.55.59 PM.png

local-creative-garmentory-fall-20161026-020-640x960.jpeg

(2017) Sissy Chacon (formerly Sainte-Marie) for Garmentory

Partnered with influential fashion stylist Sissy Chacon for a series of fashion rules segments, photographed by her husband Eddie Chacon. Following the success of this series, brought her on as Fashion Editor-at-Large to provide additional style advice and inspiration as a key contributor for the online magazine.

6 palatines-exclusive-garmentory - copywriting.png

Screen Shot 2022-10-01 at 1.28.54 PM.png

Screen Shot 2022-10-01 at 1.29.13 PM.png

Screen Shot 2022-10-01 at 1.29.35 PM.png

Screen Shot 2022-10-01 at 1.29.47 PM.png

Screen Shot 2022-10-01 at 1.30.02 PM.png

Screen Shot 2022-10-01 at 1.30.56 PM.png

Screen Shot 2022-10-01 at 1.31.10 PM.png

screencapture-cm-garmentory-t-ViewEmail-i-682A4E67F5C44E7E-E2605974A1FF1A159A8E73400EDACAB4-2022-09-27-13_18_13-edit.png

screencapture-cm-garmentory-t-ViewEmail-i-991334B0775EB12F-E2605974A1FF1A159A8E73400EDACAB4-2022-09-27-13_20_52-edit.png

screencapture-cm-garmentory-t-ViewEmail-i-953701184AC5596C-E2605974A1FF1A159A8E73400EDACAB4-2022-09-27-13_21_17-edit.png

(2019) Aritzia Social First Content

Championed social-first content strategy and collaborated with creative team on channel-specific storytelling across seasonal and brand launches. Series developed to deepen storytelling for seasonal product launches through practical style advice and inspiration. Photography produced in support of this strategy highlighted here with images by internal team and external contributors such as Sophia Roe and Casey Zhang.

(2020 - 2022) B Yoga Content Strategy

Oversaw content strategy for yoga and fitness brand. Highlights of work include various creative concepts, photography production, collaboration with content creators, and integrated marketing for seasonal storytelling. Photography featured by Jay Crews, Hasina Kassam, Hana Pesut, Lauren Zbarsky and Laura Santino.

(2020 - 2022) Halfmoon Content

Oversaw content strategy for yoga and wellness brand. Highlights of work include various creative concepts, photography production, collaboration with content creators, and integrated marketing for seasonal storytelling. Photography featured here by Richie Lubaton, Hasina Kassam, Jennilee Marigoman, and Lauren Zbarsky.

screencapture-manage-kmail-lists-subscriptions-web-view-2022-09-27-15_41_20-edit.jpg

screencapture-klaviyo-content-variation-RXX7k3-web-view-2022-06-14-21_38_22.png

screencapture-manage-kmail-lists-subscriptions-web-view-2022-09-27-15_45_44-edit.jpg

screencapture-klaviyo-content-variation-RZy3Ty-web-view-2022-06-14-21_28_16.png

(2021) B MATs Yoga Mat Education for B Yoga

Content series created for evergreen product storytelling and education. Developed to highlight core colours, thickness variation, and unique material of the brand’s signature yoga mats. Photography by Jennilee Marigomen. Art Direction by Marta Sanderson.

Screen Shot 2022-10-10 at 11.45.00 AM.png

Screen Shot 2022-10-10 at 11.45.43 AM.png

Inspired by what you see?

Check out my services