(2015) Garmentory Studio Series in Collaboration with Ilana Kohn
Made by Brooklyn designer Ilana Kohn in collaboration with Garmentory, an exclusive utility coverall was designed to be an artist’s uniform. The campaign launched with artists as models, featuring Caroline Ventura, Chen Williams, Helen Levi, Object + Totem. Highlights of work include integrated marketing, copywriting, and content strategy.
(2016) Garmentory Vintage Online Pop-Up Shop
Campaign for launch of vintage category with curated online pop-up featuring Duo NYC, Where I Was From, Hey Jude, Nonna, and more. Campaign highlights include integrated marketing, content strategy, copywriting, PR, and communications.
(2016 - 2017) Garmentory Designer Collaboration Sales
Collaborative digital sample sales in partnership with various emerging designers and boutiques across the United States. Sale events featured cities such as Los Angeles, Nashville, and Brooklyn. Campaign highlights include email marketing, content strategy, copywriting, PR and communications.
(2017) Garmentory Gender Free Shopping
Garmentory was one of the first fashion sites to champion gender-free clothing by creating a unisex shopping category with emerging designers. Campaign highlights include integrated marketing, content strategy, copywriting, PR and communications.
(2020 - 2021) B Yoga Holiday and Gift Guide
Creative marketing campaigns to support two of the biggest holiday seasons for the yoga and fitness brand. Highlights of work include photography production, integrated marketing, and experiential brand assets. Photography by Hana Pesut and Jennilee Marigomen.
(2020 - 2021) Halfmoon Holiday
Creative marketing campaigns to support two of the biggest holiday seasons for the yoga and wellness brand. Highlights of work include photography production, integrated marketing, and experiential brand assets. Photography by Jennilee Marigoman.
(2022) Halfmoon Alignment Band
Creative marketing campaign for new product launch. Yoga strap innovation product developed in collaboration between Vancouver’s Halfmoon and Toronto’s Athletix Academy. Highlights of work include campaign photography production, integrated digital marketing, and video production for product education. Photography and videography by Jay Crews.
Sample of video education produced for Halfmoon Essential Alignment Band campaign strategy.
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